Condensed caps on coloured stock
Gig Poster
Gig Poster looks like the bills pasted up outside a good small venue. Headlines are tall condensed capitals, everything else is set in a typewriter mono, and the ink is toner black on coloured poster stock. As a visitor scrolls, the page cuts from one stock to the next with no fade, the way a wall of posters changes as you walk past it. Photos print as two-colour duotones, so a phone snapshot from last night's show sits well beside the type.
01 / Character
How Gig Poster looks and reads
- Tall condensed capitals over a typewriter mono
- Toner-black ink on newsprint, pink and yellow stock
- Hard cuts between stocks as the page scrolls
- Black and white photos print as two-colour duotones
How the page flows
Gig Poster stacks sections like posters on a wall: each one is a sheet of a different stock with a hard edge, and the shows listing reads like the dates column on a tour poster. Bright spot-colour bands break up the page for a quote or the numbers.
02 / Fit
Businesses that suit it
- Music venues and clubs
- Record, comic and zine shops
- Bands, labels and promoters
- Skate shops, tattoo studios and bars with live music
03 / Features
Features
Shows like a tour poster
Dates set large in condensed capitals, with the details in mono.
Duotone photos
Black and white photos print in toner and the spot colour.
A poster of its own
The spotlight banner sits on a hard shadow in the spot colour.
04 / Make it yours
Shape the mood around your brand
- Riso Red is the default: toner on newsprint, pink and yellow stock, with a red spot colour. Riso Blue uses blue and pink, Newsprint is the quiet one with a yellow spot, and Toner prints light ink on black, navy and oxblood.
- Keep headings short. The condensed capitals are strongest at two or three words a line.
- Choose black and white for a photo to print it as a duotone.
05 / Every screen
Clear, comfortable, and easy to use
- The ink meets contrast on every stock and spot colour in every palette.
- Body text is a mono at a comfortable size with generous line spacing.
- The stock cuts and heading reveals stop when a visitor asks for reduced motion or the site's motion is off.
06 / FAQ
Gig Poster questions
- Can Gig Poster list upcoming shows?
- Yes. The upcoming events block is styled like the dates on a tour poster, and it can read from the site calendar.
- Which color palette does Gig Poster start with?
- Riso Red. Riso Blue, Newsprint and the dark Toner palette keep the same printed look.
- Does Gig Poster need professional photos?
- No. Phone photos from the room work well, especially set to black and white, which prints them as duotones.