Roadside

Roadside borrows from the painted signs along a country highway. Headlines are set in a heavy slab and cast a hard shadow in a third ink, the way a sign painter shades lettering, and everything else is a plain American gothic that is easy to read. There are no badges, ribbons or fake rust. The type, three painted inks on cream and that one shadow carry the look, so the beer list, the week's events and the photos of the place stay in front.

Overall feel

Hearty, direct and friendly

Best for

Breweries, diners, farm stands and barbers

Palettes

Feed SackDefault
Denim
Diner
Night Market

Character

Heavy slab headlines with a sign painter's drop shade
A plain gothic body that stays easy to read
Three painted inks: lettering, buttons and the shade
Square corners, 3px rules and buttons that press into their shadow

Can Roadside show a tap list or a menu?

Yes. The menu block lists sections with prices and short tags such as strength or gluten free.

Which color palette does Roadside start with?

Feed Sack. Denim, Diner and Night Market, the dark one, keep the same lettering and shade.

Is Roadside only for breweries?

No. It suits any small, plainspoken business with a place people drive to: diners, farm stands, orchards, hardware stores, garages and barbers.

Wren Street Bakery