Heirloom

Heirloom is set like a linen-bound wedding album. Titles are tracked capitals in a thin display face, running text is a book serif, and a script label leans over each collection of stories. Fine rules mark the edges of the page, the portrait beside an introduction is cut into an arch, and the paper carries a faint grain so the page feels printed rather than lit.

Overall feel

Romantic and printed

Best for

Wedding, family and portrait photographers

Palettes

LinenDefault
Sage
Rosewater
Candlelight

Character

Tracked display capitals over a book serif
A script label over featured stories
Arched portraits and fine column rules
Linen, Sage, Rosewater and Candlelight palettes on grained paper

Is Heirloom only for wedding photographers?

No. It suits family and portrait studios, and anyone in the wedding trade who sells through pictures, such as florists and planners.

Which color palette does Heirloom start with?

Linen. Sage, Rosewater and the dark Candlelight palette keep the same layout while changing the tone of the page.

Can I show more than three stories?

Yes. The Featured work block holds up to 24 stories and has five layouts, from tall covers to a numbered list that shows each photo on hover.

Wren Street Bakery